Werner Ladders — Car
Werner Ladders’ is the oldest, largest producer of ladders in U.S.–founded in 1922. For their first TV commercial, they came to Seed Factory and were extremely happy with the results. It was originally slated to be an internet media buy on espn.com and cbssports.com, but a CBS Sports national cable buy during the NCAA Basketball tournament was added to the media mix. A spot for the new Werner compact ladder, it shows what may be the only option when you buy a normal 16′ extension ladder and gives the benefit of a Werner compact instead.