Cingular and ATT Seamless Transition

This was the flagship commercial to announce that Cingular was merging with AT&T to become the largest phone provider in the country. The brief was to show all of AT&T’s technologies and communicate to both AT&T and Cingular customers that there wouldn’t be a hick-up in the transition.
Notice the original music score. That’s what solid budgets will buy your brand.